Suntrader.com and Suntrader.co.il Launch
The new look for Suntrader.com and Suntrader.co.il was launched today. Both sites were developed by our new web development service called Noo.co.il. The company develops smart websites based on the WordPress platform for the Israeli market.
With over 12 years of experience in the field, Suntrader Networks has decided to take open source web development to the next level. Adopting the WordPress system and investing resources in extending and modifying the capabilites offered by WordPress to answer the needs of its clients.
Stay tuned for the Noo.co.il launch.
Search Engine Marketing
Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.
Search engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.
Why Blog?
When engaging in Internet Marketing, and particularly in Search Engine Optimization, blogs play a pivotal role in the process. They serve as the brand presenters, allow intimate interaction with your customers, offer the best outlet to present search engines with your keywords, and actively engage your blogging employees in a very prolific type of brainstorming.
Internet Terminology and Glossary
We know that the terms and language when it comes to Internet and online marketing is a little confusing so we put together this alphabetical glossary of web marketing and Internet technology terms. Feel free to browse and please let us know if you have suggestions or any questions.
How do Search Engines Work?
Search Engines for the general web do not really search the World Wide Web directly. Each one searches a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a somewhat stale copy of the real web page. When you click on links provided in a search engine’s search results, you retrieve from the server the current version of the page.
Click Fraud in Search Advertising
Click fraud (or “Click Spam”) has been a concern for search engine marketers since the beginning of pay per click (PPC) advertising. In the early days dozens of smaller search engines lost their credibility and today there are those who claim that even among the larger engines like Google and Yahoo the problem remains a concern.
Connecting to Online Customers
At the end of the day people are people, online or offline. There are some basic tips for making and keeping contact with the online customer.
Know where to find online customers - You need to know how to locate your customers online, and the first step is to know who these people are. Based on that understanding build a short list of key words to help you find them on a search engine; words could include products and service, geographic locations, special events and daily activities. You can start looking for them in the blogsphere and blog search engines, sites like Google’s blogs search, blogpulse, digg, technorati and Feedster. Once you found them, develop a bookmark library that includes the top locations that match your search.
Search Engine Optimization Basics
There are no guaranteed search results (specially #1 positions) in Search Engine Optimization. Promising positions in search engine result pages is usually a sign that an SEO company is doing something shady or using Black Hat tactics (see this).
A good SEO strategy would take the overall presence of the website in search engines into account and would measure results by the number and quality of visitors coming from organic search results. The final ingrdient here is time, it’s a critical component and results should always be looked at in terms of the long run.
