ActiveLinks seals purchase of Corigin intellectual property
The intellectual property of Corigin, formerly Newframe, was sold for NIS 5 million to an international American company, whose identity is yet unknown. The negotiations on behalf of the seller were led by ActiveLinks, a company who specializes in converting technological patents into immediate liquid capital (buying patents).
Corigin, a privately owned company, was operating between 1995 and 2005. During those years, it developed Data Sharing solutions that interface Operating Systems (Unix, Windows) and Mainframe systems.
Law of Reciprocity in Social Marketing
Social Marketing is not a one time action but a long term relationship with a community or a newly formed community. What creates a community of any kind is the special bond, trust, relations that are formed between the members. These are all based on the simple yet powerful foundations of the Law of Reciprocity.
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