Social Marketing is not a one time action but a long term relationship with a community or a newly formed community. What creates a community of any kind is the special bond, trust, relations that are formed between the members. These are all based on the simple yet powerful foundations of the Law of Reciprocity.
When engaging in Internet Marketing, and particularly in Search Engine Optimization, blogs play a pivotal role in the process. They serve as the brand presenters, allow intimate interaction with your customers, offer the best outlet to present search engines with your keywords, and actively engage your blogging employees in a very prolific type of brainstorming.