Resources
Intellectual Property is a Lucrative Market
In a $2.5 million deal this month Foundry, an American networking hardware vendor purchased the patents from Chiaro, a technology company that over the years has raised $225 Million in investment capital.
Despite the ongoing economic turbulence, buying and selling patents can be a very lucrative business. Hi-tech companies are willing to pay large sums of [...]
ActiveLinks seals purchase of Corigin intellectual property
The intellectual property of Corigin, formerly Newframe, was sold for NIS 5 million to an international American company, whose identity is yet unknown. The negotiations on behalf of the seller were led by ActiveLinks, a company who specializes in converting technological patents into immediate liquid capital (buying patents).
Corigin, a privately owned company, was operating between [...]
Law of Reciprocity in Social Marketing
Social Marketing is not a one time action but a long term relationship with a community or a newly formed community. What creates a community of any kind is the special bond, trust, relations that are formed between the members. These are all based on the simple yet powerful foundations of the Law of Reciprocity.
What [...]
Yamit Swimming Pool Site Launch
The first Noo project was launched this week, YamitPool.co.il, a site for the wondrous swimming pool in Kibbutz Netzer Sirany.
The Swimming Pool, a leader in Israel, offers specialized swimming experiences for babies, pregnant women as well as pampering relaxation treatments in the water. Nestled among acres of farm land, within the boundaries of the [...]
Noo Offers Smart Web Development
The new service was launched this past August and is now officially online. Noo.co.il is an Israeli based web development service that uses the Open Source WordPress platform to build professional websites and blogs in Hebrew, search engine friendly and at a very reasonable cost.
After years of working with the WordPress platform in English and [...]
Suntrader.com and Suntrader.co.il Launch
The new look for Suntrader.com and Suntrader.co.il was launched today. Both sites were developed by our new web development service called Noo.co.il. The company develops smart websites based on the WordPress platform for the Israeli market.
With over 12 years of experience in the field, Suntrader Networks has decided to take open source web development to [...]
Search Engine Marketing
Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.
Search engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine [...]
Why Blog?
When engaging in Internet Marketing, and particularly in Search Engine Optimization, blogs play a pivotal role in the process. They serve as the brand presenters, allow intimate interaction with your customers, offer the best outlet to present search engines with your keywords, and actively engage your blogging employees in a very prolific type of brainstorming.
Ok, [...]
Internet Terminology and Glossary
We know that the terms and language when it comes to Internet and online marketing is a little confusing so we put together this alphabetical glossary of web marketing and Internet technology terms. Feel free to browse and please let us know if you have suggestions or any questions.
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Ad:Tech Trade Show: ad:tech is the leading [...]
How do Search Engines Work?
How search engines work? What makes them so powerful and what the basic components in the search engines. Find more about the leading search engines and get to know the basics.
