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Pepco Follows Social Media Playbook in Power Outage
This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in...

How Will Advertisers React to the Looser ABC Standards?
The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board's aim is to accommodate...

The War Against Poor Unsubscribe Processes
Vendors that send e-mail marketing messages to Margaret Farmakis better monitor their unsubscribe inboxes carefully over the next three months. The senior director at Response Consulting is going...

How To Get Customer Reviews on Your Website
While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it

How Good B2B Marketers Cheat
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Interactive Marketing Round-up 7-29-10: Old Spice Guy Sells Scent | Amazon Unveils Cheap(er) Kindle
Here’s a round-up of some of today’s top interactive marketing stories. For more in-depth coverage of the interactive space, visit our sister site, MarketingVOX.

Cumulus Revenues Jump 5.7% in Q2
Cumulus reported that second-quarter revenues were up 5.7%, to $69.8 million, with broadcast revenue up 5.8% to $68.8 million.

SearchCap: The Day In Search, July 29, 2010

[POLL] Help me pick my next 30-day challenge!
This month I made my 30 day challenge be “Don’t respond to email after 10 p.m.” I’ve done very well overall on this challenge, and I like the results a lot. I’ll probably try to keep up this behavior.

Review: MaxBlogPress Subscribers Magnet (It Rocks)
A couple of weeks ago Pawan from MaxBlogPress.com contacted me, saying he had developed a new plugin that would significantly boost the number of sign-ups I was getting to my email newsletter.


SPONSOR MESSAGE: Get More Traffic and Sales with VeriSign Trust™ Seal

TreeHugger.com, Discovery News, Planet Green and Daylife Launch Oil Spill Topic Site
Green sites TreeHugger.com, Discovery News and Planet Green partnered this week to launch a new Daylife-powered Gulf Oil Spill topic page featuring real-time coverage of the environmental disaster from their own sites and across the web.

Deja Vu: First Time Matt Cutts of Google Saw Web Spam
Aaron Wall posted an example of a large brand manipulating Google through an old spam technique. In short, they were buying expired domains to piggy back off of the link popularity and anchor text of those old domains. Aaron wall...

IntoWine.com Offers Wine Enthusiasts Unique Content, Features
The world has literally millions of wine enthusiasts, each with a unique perspective and palate. At IntoWine.com they have made it their goal to aggregate the collective knowledge and experience of the wine community on one site, a site geared purely for those people who are into wine.

100 Ways To Get More Traffic To Your Website
Last week I told you guys I was working on a really long post that I hoped would become popular, remember? Well, I just published it on one of my other websites. The post is called 100 Ways to Increase Your Website Traffic.


CostRefuge.com Provides Editorially Aggregated Personal Finance

Young Latinos Communicate with Friends via Mobile
Young Latinos - that is, those ages 16-25 - make extensive use of mobile technology for socializing, per data from the Pew Hispanic Center.

Apple Launches iAd Product for Application Developers
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Badges
SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image [...]

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
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Interview with Steven Wyer of Reputation Advocate
The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate started in 2006 and is based just outside of Nashville, Tennessee in Williamson County. I [...]

New Ripple6 Units Put Social Conversations in Display Ads
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Facebook: No Plans To Give Search Engines Access To Facebook Questions

7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
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Daily Search Forum Recap: July 29, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

How to Benchmark in Analytics
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Yahoo Search Marketing Reporting Goes Down For Many
There are several complaints at both WebmasterWorld and DigitalPoint Forums that the Yahoo Search Marketing campaigns are missing all their data. One person received a response from Yahoo, where Yahoo presumingly said: Upon researching your account we found there is...

SEO Chrome Toolbar is Here! Download the Mozbar for Chrome Today
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11 Email Marketing Alternatives to Aweber
I recently stopped using Aweber. Not because I wasn’t happy with the service but because I sold the site I was using it for. For 2 years I was a very happy customer with Aweber and wouldn’t rule out using them again. However, starting a new blog gave me the opportunity to look more into what alternatives there are out there for email marketing.


How to find start-up ideas
Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies). It’s good advice. Paul Graham also wrote in 2008 about startup ideas he’d like to [...

Optimize Your Social Media Pages for Top Rankings - 5 Easy Things You Can Do Right Now
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Webspam projects in 2010?
About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?

How to Deal with Criticism Properly
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