Search Engine Consulting Process | Suntrader Networks
The consulting process will start with an introductory session with the marketing manager learning about the company, industry and business environment. The introductory meeting with senior management and marketing team members will provide important background information.
- The Business - company products and services.
- Competition - competing companies, the products/services
- Industry - online portals, forums, Blogs and media publications
- Trade Show venues - dates, times and locations
- Terminology - what are the terms used to search, business lingo, known acronyms
- Current Vendors - Search engine marketing firms, marketing consultants, PR firms, advertising agencies, site development vendor
We will take the initial information and using our analysis tools and market research methodology will develop the online marketing plan. The marketing plan will include an analysis of the company's current position, research of the online market and a plan of action for each of the main marketing channels.
At the end of the process the company will be able to market itself online adopting some or all of the marketing plan strategies. Additional services can be provided as necessary.
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