Online Marketing Glossary : N - RSearch Engine Marketing Glossary
A | B | C | D | E | F | G | H | I | J | K | L
M | N | O | P | Q | R | S | T | U | V | W | X
N
Nesting: A term used in Boolean searching to indicate the sequence in which operations are to be performed. Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups. The operations will be performed from the innermost nest to the outmost, and then from left to right.
Newsgroup: A discussion group operated through the Internet. Not to be confused with LISTSERVERS which operate through e-mail.
O
Online Publishers Association (OPA): Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit industry trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public. A great research tool.
P
Pay Per Click Search Engine: A search engine in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Examples of pay per click search engines are Overture, Kanoodle, FindWhat etc.
Personal Page: A web page created by an individual (as opposed to someone creating a page for an institution, business, organization, or other entity). Often personal pages contain valid and useful opinions, links to important resources, and significant facts. One of the greatest benefits of the Web is the freedom it as given almost anyone to put his or her ideas "out there." The presence in the page's URL of a personal name and a ~ or % or the word "users", "people" or "members" very frequently indicate a site offering personal pages.
Phrase: More than one <Keyword>, searched exactly as keyed (all terms required to be in documents, in the order keyed). Enclosing keywords in quotations " " forms a phrase in AltaVista, and some other search tools. Some times a phrase is called a "character string."
Plug-In: An application built into a browser or added to a browser to enable it to interact with a special file type (such as a movie, sound file, Word document, etc.)
Popularity Ranking of search results: Some search engines rank the order in which search results appear primarily by how many other sites link to each page (a kind of popularity vote based on the assumption that other pages would create a link to the "best" pages). Google is the best example of this.
Q
R
Reciprocal Linking: The most popular way of acquiring links is to set up a Links or Resources section on your site that allows you to offer links to other sites and in exchange get links back from the link partners. This needs to be kept in check as these sections must be focused and of good quality. It is also extremely time consuming.
Relevancy Ranking of search results: The most common method for determining the order in which search results are displayed. Each search tool uses its own unique algorithm. Most use "fuzzy and" combined with factors such as how often your terms occur in documents, whether they occur together as a phrase, and whether they are in title or how near the top of the text. Popularity is another ranking system.
Robot: In the context of search engine ranking, it implies the same thing as Spider. In a different context, it is also used to indicate an application which visits web sites and collects email addresses to be used for sending unsolicited bulk email.
Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.
A | B | C | D | E | F | G | H | I | J | K | L
M | N | O | P | Q | R | S | T | U | V | W | X
If you have any questions please feel free to Contact Us.