Why Blog?

When engaging in Internet Marketing, and particularly in Search Engine Optimization, blogs play a pivotal role in the process. They serve as the brand presenters, allow intimate interaction with your customers, offer the best outlet to present search engines with your keywords, and actively engage your blogging employees in a very prolific type of brainstorming.

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Connecting to Online Customers

At the end of the day people are people, online or offline. There are some basic tips for making and keeping contact with the online customer.

Know where to find online customers – You need to know how to locate your customers online, and the first step is to know who these people are. Based on that understanding build a short list of key words to help you find them on a search engine; words could include products and service, geographic locations, special events and daily activities. You can start looking for them in the blogsphere and blog search engines, sites like Google’s blogs search, blogpulse, digg, and technorati. Once you found them, develop a bookmark library that includes the top locations that match your search.

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