Marketing Process Review

The Internet is an ever changing environment and there is a constant need for insuring that the marketing organization is making effective use of that environment. With the wide selection of online marketing formats and options, an organization needs to have an overall framework and processes that make optimal use of the available options online.

Suntrader Networks believes in educated customers. As part of the Internet consulting services we offer a review service of the online marketing processes and marketing plan execution. We meet with clients and help them analyze and optimize the online marketing operations.

Whether its a decision to outsource some elements of the marketing organization, run a self managed affiliate program or paying 15% to a professional media management company as opposed to using a third party service. Deciding on the most effective online marketing organization setup, and operational processes is a critical part of the business plan for any organization in the 21st century.

The Suntrader marketing review service will include several sessions as well as a detailed final report. The client will receive an analysis of the current marketing procedures, proposed changes and best practices to set them on the path to effective and successful Internet marketing of their business.

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Ecommerce Consulting

Online commerce has seen major developments in the last few years. There are more online stores then ever and the advantages of building an online store that is easy to market and promote, can make all the difference between a growing successful business and a failing one.

A well built store will keep a balance of look and functionality. For the visiting customer the store must be easy to navigate, professional and secure. A very small percentage of visitors convert to paying customers. Ease of use and a professional looking store can contribute to the conversion rates on site.

A very important part of the success of any online store is marketing. Online marketing budgets can run into hundreds of thousands of dollars. A Search Engine Friendly store is built in a way that takes maximum advantage of natural search engine results saving thousands of dollars in marketing and receiving relevant visitors from the search engines.

Suntrader Networks specializes in consulting on ecommerce project development.  The company consults on  building search engine friendly ecommerce stores that are both user friendly, professional and secure.

Here are just a few examples:

Most Original – Original and Unusual Gifts Store
Amulet Gifts – Amulets, Talisman and Charm Jewelry Store
Organic India – Organic Teas and Herbal Supplements Store
King Solomon Seals – Seals and amulets in the King Solomon Static store

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Strategy Development

The online marketing plan presents the blue print for the company’s online marketing strategy. The plan will define the scope, deliverable and type of activities needed for the business client. Working together with the business marketing team the online plan should complement the organization’s overall marketing plan.

Suntrader Networks offers an online marketing plan development service suitable for any business client in any industry. The plan will encompass the necessary components (below) allowing business client to manage their own online marketing strategy or outsource all or parts of the activities to third party vendors.

The online marketing plan will be based on the following structure:

  • Online Marketing Objectives (Target market, Success Parameters, Leads/Clicks)
  • Current Position (Ranking, search engine visibility, site issues)
  • Competition Analysis (Industry and Competitive Analysis)
  • Budgeting (Estimated budget requirements)
  • The Online Marketing Mix
    • Online Media Management
      • Industry Portals Advertising Rates
      • Lead Generation Campaigns
      • Sponsorships and Online Promotions
      • White paper and Content Advertising
      • Email Marketing
    • Affiliate Marketing (optional for retail and B2C clients)
      • Outsourced VS In House
      • Affiliate Program Development
      • Webmaster Recruitment
      • Affiliate Program Promotion
  • Evaluation – Establishing measurement parameters, performance reports and a review schedule

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Internet Consulting

We believe that everything is possible. Our consulting process revolves around teaching our clients to be self sufficient when it comes to online marketing. We set them on the right track, provide them with the tools to monitor and manage their online marketing strategy and watch them grow.

We believe that an effective consulting process should leave the customer empowered and with the ability to measure and quantify results from our service.

Suntrader Networks offers a wide range of online marketing consulting services for businesses at any stage of their online presence. We bring over Ten years of online marketing experience to our clients optimizing the potential of their online presence while avoiding the pitfalls associated with trial and error mistakes.

Today Search Engine Marketing (SEM) is a popular topic when discussing online marketing. Search engines are an excellent source of targeted traffic for any business, be it Paid (Search Engine Advertising) or Organic (Search Engine Optimization).

There are always options available when looking to improve the search engine presence, these can include code modifications, development of a new section on the site, better content writing or just making better use of the available content management system. Suntrader Networks works with its clients to improve and make better use of content allowing clients to benefit from their existing web presence.

Smart Web Development saves money. Suntrader Networks provides consulting on Web Development projects. Building a web site that can be easily marketed makes the difference between a successful business presence online and poor, inefficient results online. Planning the web development project in advance with marketing in mind, makes all the difference.

We also practice what we preach, Suntrader Networks offers Advanced Web Development services for eCommerce sites, Blogs, Content Management Systems and custom projects.

Pricing packages for consulting services are based on a fixed retainer and monthly service rates or hourly based consulting sessions. On site consulting sessions are available as well.

Find out more about our consulting services; Online Marketing Strategy Development, eCommerce Consulting and Online Marketing Process Review.

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About Us

Suntrader Networks was founded in 2001 and is managed by Eyal Beit-On, a veteran in the online marketing industry. Eyal previously held senior management positions for leading Internet, B2B and Online Marketing companies. He holds a BA in Business and International Marketing from York University in Toronto, Canada.

Over the years the company provided online marketing and Internet consulting services for various industries on a variety of projects including; online gaming, Internet technology start ups, online media companies, natural and organic products, government institutions, eCommerce stores, medical practices, communication companies and cellular content companies (just to name a few).

At Suntrader Networks we believe in creative thinking, using our diverse experience and our love for the game to constantly learn in this ever changing industry. We believe that effective marketing online is not an option and we believe that common sense is always the the way to go when approaching this critical part of the business strategy.

We are based in Israel with a representative office in Toronto, Canada. Our team includes very talented individuals in their respective fields, graphic design, GUI design, advanced web development, custom online system development, search engine marketing (both organic and paid), media management, and mostly online business consulting.

We invite you to take a look at some of Our Clients, find out about the Internet marketing services and Online Marketing Consulting Services we provide, and feel free to Contact Us anytime.

You can also follow us on:
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