Online Media Management
Knowledge of audience dynamics helps advertisers reach target groups more effectively and efficiently. As Internet usage among the general population increases and online content and product offerings continue to mature, the web is being recognized as a legitimate method for efficiently reaching a mass audience.
We provide complete media management services, moving through a process that allows our customers the highest possible return from their online marketing budgets. This methodology is based on our own experience with media acquisition and money we spent for our own marketing campaigns.
Planning - Expectations and goals are determined, a completed sale, lead generation, more visits or branding. These coupled with an understanding of your business, the lifetime value of your customers, help us assess the right initiatives and define the marketing plan and the goals it needs to achieve.
Research - Who is your target audience, demographics and profiling of the ideal customer are reviewed. Where do they live online, spend their time and look for products. This phase will allow us to prepare a list of prospective verticals and zero in on possible locations to promote your brand. We offer a wide network of vendors and online publishers that we draw on and we will go beyond those to fit our clients’ needs.
Campaign Management - When we narrow down on a list of potential media vendors, the options may include email marketing, portals, information sites, news sites, and ecommerce or entertainment sites. We will negotiate the best possible and test campaigns, get the most effective placement and establish performance benchmarks for our campaigns. The process is ongoing and constant monitoring and optimizing is required. Finally, selecting the right advertising formats, preparing the creative and the destination pages are components that can determine the success of a campaign.
All through this process we will communicate and provide detailed reports to our clients on their campaigns. Media management is a long term relationship and we make sure that our clients are kept up to date and are involved in our thought process, work and results.
Search Engine Advertising
Paid inclusion in search engine marketing refers to the placing of text ads on relevant search results. At its core this brand of search engine marketing begins with the same basics as the organic process of search engine marketing, unlike organic, paid inclusion is instant.
The process includes an understanding of marketing goals, target market, competition analysis, an analysis of any previous marketing data available including; cost per acquisition, lifetime value of a customer, customer profile, demographics, an analysis of site statistics and log files.
A professional campaign will be deployed with tracking and reporting systems in place, custom landing pages, user interface and usability enhancements all guaranteeing optimal conversion rates and a positive return on the online advertising budget.
| An Example of Search Engine Advertising on Google |  |
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Paid inclusion search results look like the example on the right. They generally appear before the non-paying results, with the title “Sponsored Links” preceding the paid links. |
Find out more about Search Engine Optimization and Search Engine Marketing.
Internet Terminology and Glossary
We know that the terms and language when it comes to Internet and online marketing is a little confusing so we put together this alphabetical glossary of web marketing and Internet technology terms. Feel free to browse and please let us know if you have suggestions or any questions.
