Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.
Search engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.
Click fraud (or “Click Spam”) has been a concern for search engine marketers since the beginning of pay per click (PPC) advertising. In the early days dozens of smaller search engines lost their credibility and today there are those who claim that even among the larger engines like Google and Yahoo the problem remains a concern.