Search Engine Marketing
Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.
Search engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.
Search Engine Advertising
Paid inclusion in search engine marketing refers to the placing of text ads on relevant search results. At its core this brand of search engine marketing begins with the same basics as the organic process of search engine marketing, unlike organic, paid inclusion is instant.
The process includes an understanding of marketing goals, target market, competition analysis, an analysis of any previous marketing data available including; cost per acquisition, lifetime value of a customer, customer profile, demographics, an analysis of site statistics and log files.
A professional campaign will be deployed with tracking and reporting systems in place, custom landing pages, user interface and usability enhancements all guaranteeing optimal conversion rates and a positive return on the online advertising budget.
| An Example of Search Engine Advertising on Google |  |
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Paid inclusion search results look like the example on the right. They generally appear before the non-paying results, with the title “Sponsored Links” preceding the paid links. |
Find out more about Search Engine Optimization and Search Engine Marketing.
Click Fraud in Search Advertising
Click fraud (or “Click Spam”) has been a concern for search engine marketers since the beginning of pay per click (PPC) advertising. In the early days dozens of smaller search engines lost their credibility and today there are those who claim that even among the larger engines like Google and Yahoo the problem remains a concern.
Online Marketing Services
We offer online marketing services that aid our clients in their growth and help them realize their fullest potential online and offline. Online marketing initiatives should be an integral part of the any business plan.
With a professional consulting service, an organization can establish and maintain a strong online marketing strategy and benefit from the business development, sales and revenue potential offered online. These are services suitable for any size business within any industry.
Suntrader Networks has diverse expertise in advanced web development, blog development and ecommerce development.
We specialize of online marketing services that include search engine marketing (Paid and Organic), online media management, online press and buzz development and Internet consulting services.
These business solutions enable businesses to strengthen their competitive advantage online and offline, ultimately providing companies with opportunities to increase revenues and maximize productivity.
Find out more about our specific services:
Advanced Web Development
Online Store (ecommerce) Development
Corporate Blog Development
Search Engine Marketing
Search Engine Optimization (SEO)
Search Engine Advertising (PPC)
Online Marketing Consulting Services
Online Press and Branding
Media Management
Online Marketing Strategy Development
