iCentered Blog on User Centricity Launch

The iCentered blog (Ayala Rahav) was developed by the Suntrader’s blog development services team at Noo. The blog includes custom pages and a selection of search engine plugins to increase visibility. Read the testimonial..

Icentered is a blog about user centricity, user controlled data and privacy, and a paradigm shift towards a clean and transparent web ecology, based on a new pact of interactions between the participants in the digital food chains.
The key to empower that is personal context – contexting people and not just siloed interactions. Once the keys for making personal data actionable resides at the user side and in her control, user can transparently become equal partners in food chains created around them and context data become an alternative currency. Ayala Rahav

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Search Engine Marketing

Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.

DMOZ Open DirectorySearch engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.

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Search Engine Optimization Basics

There are no guaranteed search results (specially #1 positions) in Search Engine Optimization. Promising positions in search engine result pages is usually a sign that an SEO company is doing something shady or using Black Hat tactics (see this).

A good SEO strategy would take the overall presence of the website in search engines into account and would measure results by the number and quality of visitors coming from organic search results. The final ingrdient here is time, it’s a critical component and results should always be looked at in terms of the long run.

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