Search Engine Marketing
Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.
Search engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.
Search Engine Optimization
Search Engine Optimization (SEO) focuses on creating web properties that are easily cataloged by search engines. When a site is indexed well the content it has to offer is available when web users make the relevant search. While creating these “Search Engine Friendly” websites and projects, its important to remember that the ultimate purpose is the user. A good balance of a Search Engine and User Friendly web site is what effective Search Engine Optimization (SEO) is all about.
An effective Search Engine Optimization Strategy will insure that the website covers as many relevant terms and keyphrases that potential visitors would use to search for the product or service the company offers. A well designed, easy to navigate, informative website that provides helpful information to the visitor will insure effective results.
Suntrader Networks offers consulting services to businesses that want to improve their exposure in search engines or need help developing an effective Search Engine Optimization stratgey. We believe in teaching our clients, providing them with the tools to do their own Site Optimization as they progress. Consulting services are provided as a one time SEO consulting service that details the actions needed to improve the client website, in some cases special coding and web development is included in this service. Other SEO projects require specific solutions and an hourly consulting fee is used in those cases.
| Sample Organic Search Engine Results |  |
| Unlike paid inclusion, organic search engine results appear without the preceding title “Sponsored Results”, letting users know the results are dependent mainly on what the search engine considers relevant to the search terms used. |
Find out more about the Search Engine Optimization Basics and How do Search Engines Work.
Clients
Suntrader Networks serves a wide range of industries, each with its unique online marketing and custom web development requirements. The following is a partial list of clients and a brief summary of the services we provide for each of them.
Feng Shui (Ran Ben Eli) is the leading Feng Shui, Caligraphy and Chinese Astrology site in Israel. The website is managed by Ran Ben Eli, a leading personal and organizational consultant. The site has recently been redesigned and Suntrader Networks is providing ongoing online marketing consulting services, including Search Engine Optimization, Social Media Marketing (SMM) and Online Press and Branding.
King Solomon Legend is a new age site, the provides information on the inspirational history and background of King Solomon. The site provides in depth background and historical articles on the known King and the Seals and Amulets that are made today based on his wisdom. Suntrader Networks was contracted to provide end to end marketing services, online marketing consulting, Search Engine Marketing, online press development and ongoing Internet strategy management.
Hooqs is an innovative technology start up in the area of mobile content. The company offers a free service that allows users to create, manage and share video and music content on their cell. Suntrader provides ongoing marketing strategy development that includes search engine optimization, search engine advertising, social media marketing and more.
Active Links IP is a company that is involved in selling and buying of IP and Patents in technology and Internet related industries. Suntrader provides ongoing Internet consulting, online marketing services, paid advertising, SEO and social media marketing.
Goldenrod Financials is a financial consulting company that offers debt financing and debt consolidation services to the business community in Israel. The company required online marketing consulting services and Internet strategy development.
AmuletGifts.com is an online store offering unique amulets, talisman and charm jewelry. This ecommerce development project was managed and developed by Suntrader Networks. The company provides all ongoing online marketing services including Search Engine Marketing, Media Management and Online Press.
Natucor manufactures a line of best of breed natural health supplements. Based in South Africa, Natucor needed Search Engine Marketing services and Internet Consulting. Suntrader Networks provides ongoing Search Engine Optimization services and Search Engine Advertising services for the company.
Lara Levi Jewelry is the corporate and international wholesale site for the jewelry artist Lara Levi. The site is an online gallery that includes a custom developed wholesale system (login protected) that allows retailers and wholesalers to make their orders online. Suntrader Networks provided Web Development and Online Marketing Consulting services.
Tactivision is an Israeli IT and Computer services company for small and medium size business. The company also provides advanced remote customer support services to its diverse client base. Suntrader Networks provided Advanced Web Development services, Internet Consulting and ongoing Search Engine Marketing services.
NaturalBuy.com is a blog developed by Suntrader Networks for the natural, health and new age industry. The blog is a natural, health and organic news blog that features articles, pictures and blog feeds. Suntrader provided Blog and content development services and Search Engine Optimization services for the site.
NathanHalpern.com is a gallery site for the ceramics artist, Nathan Halpern. Suntrader Networks provides Web Development and Internet Consulting services.
MostOriginal.com is an online art boutique, handmade jewelry and unique gifts store. The client needed a search engine friendly ecommerce site development and a complete online marketing plan. Suntrader Networks developed the site and provides all online marketing services including search engine marketing, Online Media Management, Online Press and Internet Consulting.
8Hands.com is a web based application that allows the user to access all the major social networks, MySpace, Blogs, Flickr, YouTube and others from a single free application. Suntrader Networks assisted in the early stages of the project planning, consulting on online marketing strategy, brand development, online media management and blog development.
Logia Mobile Content Group is a leader in cellular content development, content management products and services for the cellular market. The company offers a wide range of best of breed services and products for major global cellular carriers and operates several leading content portals and web based applications for the cellular market. Suntrader Networks provided online strategy consulting services, search engine marketing and advanced web development services for Logia’s online web properties.
Manpower Israel is part of the Manpower Group, a fortune 500 global human resources solution provider. After the company changed to a new logo and with its development of a new site and online presence it needed help with search engine marketing. Suntrader Networks provided Search Engine Optimization consulting, Search Engine Advertising and consulted on search engine friendly web development and coding for the Manpower.co.il site.
Southwest Retina Consultants a successful El Paso, New Mexico based medical practice specializing in the diagnosis and treatment of diseases of the vitreous, macula and retina. Suntrader Networks developed a clean corporate presence site providing information on services offered, the doctors and contact information. The site is a static search engine friendly site.
Razia Gershon Bronze Gallery is the home site for a prominent Israeli bronze sculptress with an International following. Razia’s sculptures have been presented to foreign dignitaries and collected around the world. Suntrader Networks was responsible for the search friendly web development of the artist’s website and all online marketing activities including Pay Per Click advertising, Search Engine Marketing, Online media management and online press services.
OneJerusalem.com is a web log (Blog) that offers a unique perspective of life in Israel. The 3 year old blog offers insight into Israeli life through articles, images and video. Suntrader Networks developed the blog on the WordPress platform and is responsible for all online marketing for the property including search engine marketing, pay per click advertising, online media management and content.
Heep.co.il is a community video content site that was developed for Cellcom, Israel’s leading cellular carrier. The site allows users to upload videos directly from their cellular phones. Suntrader Networks offered online consulting services during the planning and development stages of the site.
Organic India is a global organic producer and distributor of organically grown teas and herbal supplements. The company represents one of the leading organic and sustainable farming operations in the world. Suntrader Networks provides search engine marketing, online marketing consulting services and custom web development services that included developing the corporate site, the US based ecommerce store and the corporate blog TulsiPeople.com.
BestTV is a leading provider of streaming video technology, advanced IPTV and Internet TV content delivery solutions. The company received search engine consulting services prior to the launch of its new corporate website.
Comwave Communications is a Canadian communications company that offers reduced rate calling services in North America. The company needed to introduce its services and develop its market in Israel and India. Suntrader Networks developed several online marketing campaigns, sourced out the ideal locations for advertising and developed online marketing campaigns that translated to registrations and clients from these markets.
Mint.com is a free finance software that allows private individuals to manage their money online. The site just came out of Beta this October. It has been awarded PC Magazine Editor’s Choice this past June.
Red Envelope is an online store which offers personalized gifts for all occasions. The company is located in San Diego.
Lisa Goldman is a Canadian journalist living in Tel-Aviv, Israel. She has a very popular blog, which offers in-depth coverage of the Israeli landscape and culture.
Orantech Technologies is a leading force in automation solutions and interface development. It is a sister company of Orantech Management Systems Ltd.
Internet Consulting
We believe that everything is possible. Our consulting process revolves around teaching our clients to be self sufficient when it comes to online marketing. We set them on the right track, provide them with the tools to monitor and manage their online marketing strategy and watch them grow.
We believe that an effective consulting process should leave the customer empowered and with the ability to measure and quantify results from our service.
Suntrader Networks offers a wide range of online marketing consulting services for businesses at any stage of their online presence. We bring over Ten years of online marketing experience to our clients optimizing the potential of their online presence while avoiding the pitfalls associated with trial and error mistakes.
Today Search Engine Marketing (SEM) is a popular topic when discussing online marketing. Search engines are an excellent source of targeted traffic for any business, be it Paid (Search Engine Advertising) or Organic (Search Engine Optimization).
There are always options available when looking to improve the search engine presence, these can include code modifications, development of a new section on the site, better content writing or just making better use of the available content management system. Suntrader Networks works with its clients to improve and make better use of content allowing clients to benefit from their existing web presence.
Smart Web Development saves money. Suntrader Networks provides consulting on Web Development projects. Building a web site that can be easily marketed makes the difference between a successful business presence online and poor, inefficient results online. Planning the web development project in advance with marketing in mind, makes all the difference.
We also practice what we preach, Suntrader Networks offers Advanced Web Development services for eCommerce sites, Blogs, Content Management Systems and custom projects.
Pricing packages for consulting services are based on a fixed retainer and monthly service rates or hourly based consulting sessions. On site consulting sessions are available as well.
Find out more about our consulting services; Online Marketing Strategy Development, eCommerce Consulting and Online Marketing Process Review.
Search Engine Optimization Basics
There are no guaranteed search results (specially #1 positions) in Search Engine Optimization. Promising positions in search engine result pages is usually a sign that an SEO company is doing something shady or using Black Hat tactics (see this).
A good SEO strategy would take the overall presence of the website in search engines into account and would measure results by the number and quality of visitors coming from organic search results. The final ingrdient here is time, it’s a critical component and results should always be looked at in terms of the long run.
