Noo Offers Smart Web Development

The new service was launched this past August and is now officially online. Noo.co.il is an Israeli based web development service that uses the Open Source WordPress platform to build professional websites and blogs in Hebrew, search engine friendly and at a very reasonable cost.

After years of working with the WordPress platform in English and on various versions (starting way back with version 1.5!!) Suntrader Networks has turned its attention to the Israeli market. Although not always “Hebrew friendly” the modified corporate sites are user friendly, elegant and easy to market online, making them a professional solution for any business going online.

This month Suntrader Networks will be announcing the first two customers that have signed up for the new service..

Stay Tuned !!!

Search Engine Marketing

Search engines have become today’s global yellow pages. Ever advancing in the way they collect and present information they are a critical component of any business strategy and an integral part of the marketing effort.

DMOZ Open DirectorySearch engine marketing is a catch all concept. It’s also referred to as search engine positioning, ranking and promotion. Search Engine Optimization (SEO) and Search Engine Advertising are two components within search engine marketing.

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Search Engine Optimization Basics

There are no guaranteed search results (specially #1 positions) in Search Engine Optimization. Promising positions in search engine result pages is usually a sign that an SEO company is doing something shady or using Black Hat tactics (see this).

A good SEO strategy would take the overall presence of the website in search engines into account and would measure results by the number and quality of visitors coming from organic search results. The final ingrdient here is time, it’s a critical component and results should always be looked at in terms of the long run.

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